Business Coaching for Service-Based Businesses

The jobs keep coming. Does the profit?

You know your trade cold — the work itself was never the hard part. What's harder is the business wrapped around it: quoting jobs at a price that actually holds up, keeping cash flowing between jobs, and building a crew you can trust without doing everything yourself. I coach South Bay service-based business owners on exactly that — so the business finally pays you what your work is worth.

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Who I work with

If your business runs on jobs, crews, and quotes — this is for you

I work with owners across a wide range of trades and service businesses, including:

General contractors  ·  Electricians  ·  Low-voltage & AV installers  ·  Landscaping & lawn care companies  ·  HVAC contractors  ·  Plumbers  ·  Roofing contractors  ·  Property management companies  ·  Commercial cleaning & janitorial services  ·  Pest control companies  ·  Painting contractors  ·  Security & alarm system installers

Don't see your exact trade listed? If your business runs on quoting jobs, scheduling crews, and getting paid for work performed, the same numbers usually apply. Ask on the call.

Reviewing job costs and estimates
Where service businesses quietly leak profit

Busy season doesn't always mean a profitable one

A full job board can hide a lot. Estimates that were accurate two years ago may not reflect what materials and labor actually cost today. Change orders happen on the fly and don't always make it onto the invoice. Slow-paying clients tie up cash you need to cover payroll and materials on the next job. And it's easy to price the next job off what you charged last time, instead of what it actually costs you to do the work now.

None of that means you're running the business wrong. It usually just means nobody's had the time to sit down and look at the real numbers behind each job. That's what I help with.

What we work on together

The few changes that actually move your margin

Not a hundred tasks. The one or two things costing you the most, fixed first.

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Pricing & Estimating

Quotes built on what a job actually costs you today — materials, labor, overhead — not what felt right or what you charged last year.

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Job Costing & Cash Flow

Know which jobs actually make you money and which ones quietly don't. Set profit aside on purpose, instead of hoping there's something left after payroll.

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Crew & Team Management

Systems and delegation that let good people run the job right — so growth doesn't just mean you working longer hours on every site.

Common questions

Questions trades owners ask before the call

How does business coaching work for a contractor or trades business?

It starts with a free 45-minute call about where your money and time are actually going. You then get a customized roadmap built on your numbers: the few changes that move your margin most, in the right order. From there we work the plan together with steady, tactical steps and accountability check-ins.

What do we work on first?

Usually the one or two things costing you the most: quotes built on what a job really costs you today, job costing so you know which jobs make money, cash flow between jobs, and systems that let your crew run the job without you on every site.

How much does business coaching cost?

Group coaching is $1,800 for 12 weeks. One-on-one coaching comes in three levels: Owner Growth Coaching at $1,550 a month, Profit & Operations Growth at $3,100 a month, and Strategic Growth Partnership starting at $5,675 a month, with a six-month minimum. Pay by ACH and save: $1,750, $1,500, $3,000 and from $5,500. Every engagement starts with a free call so we choose the right fit together.

How long does coaching take?

One-on-one coaching has a six-month minimum and is billed monthly; commit to 12 months and your 12th month is free. The roadmap is built to be worked over the year, with accountability along the way, so the changes actually stick.

Do you coach in person or remotely?

Both. The office is at 2118 Walsh Ave in Santa Clara, and most clients are in the SF Bay Area and South Bay, but coaching is delivered remotely as well.

My trade isn't on your list. Can you still help?

Probably. If your business runs on quoting jobs, scheduling crews, and getting paid for work performed, the same numbers usually apply. Ask on the call.

Not sure where the profit is leaking? That's what the call is for.

A free 45-minute call, specific to your business. We'll look at where money and time are actually going, and what to look at first.

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